“Someone is Lying” is the project that Alcantara, a leading company in the industry and certified Carbon Neutral since 2009, presents to raise awareness among a cross-section of the public about the importance of engagement based on science and facts and not on the misleading communications circulating on the sustainability front. With a symbolic and provocative maxi installation of 10 meters in length and 6 meters in height, representing the pop fairy tale character Pinocchio, it draws attention on what is true and false in the communication dealing with the topic of safe-guarding the planet.