BlaBlaCar (Italia)
“BlaBlaBubble – Discover the sharing effect”
Blablacar, the carpooling platform, lands for the first time at the Milan Fuorisalone. With the interactive installation “BlaBlaBubble – Discover the Sharing Effect” staged in the exteriors of Superstudio 13 (Via Forcella, 13), the reality of the world's largest carpooling network showcases the benefits that the environment and cities receive from car sharing. BlaBlaBubble, created by Blablacar with the young collective Fosbury Architecture, is a tangible and interactive infographic, a space for meetings and games capable of generating reflections on consumption, mobility and optimization of resources eventually made ??possible by technological innovation.