Time is TIME

After CITIZEN sensational debut in 2014, the giant japanese watchmaker returns to amaze with the desire to overcome the odds. It continues the exploration of the intense relationship between light and time through a journey in watch’s world that is generated by the willingness of the company to share with a wide public the brand soul: it is not only about making better watches but also opening new doors for the watch industry. The installation enables visitors to feel the passage of time, to inquire the exact nature of “time” and “now”, in a display of variety of watches on a massive scale featuring 100,000 watch parts.