GORE-TEX (Italy)



This year, GORE-TEX® will be present with a high-impact interactive installation: Layerscapes, which conveys the GORE-TEX® key message: ensure a high protection and comfort to get anywhere and to freely live your own passions. A sensor system will identify the guests positions. Each one of them will see a coloured profile on the LED wall.

According to their position along a map of the world printed on the floor, every guest will visualize a different profile/skyline which will describe the prevailing landscape of the chosen area: urban, rocky, mountainous, marine, hilly, accompanied by a target symbol with geographic coordinates. Any new entry will add a new level, which will disappear every time the guest leaves.