Lexus
Sparks of Tomorrow
Since its first participation in the event, Lexus has created bold and engaging experiences in collaboration with creative minds such as Philippe Nigro, Neri Oxman, Sou Fujimoto e Rhizomatics. This time Sparks of Tomorrow is about three explorations, all inspired by the Lexus approach towards man and future-oriented. ON/ is the immersive installation by the award-winning architect and designer Germane Barnes illuminated by the suspended lights created by lighting studio Aqua Creations. A three-dimensional scale sculptural rendering of the RZ, Lexus' first battery-electric model, creates an elegant physical embodiment of electricity that features a visually dynamic and interactive experience for those who visit. The six Lexus Design Award 2022 finalists will then introduce their original solutions for a better tomorrow, holding to the brand's three imperatives: anticipate, innovate and engage. Lastly, the creative program “2040: The Soul of Future Premium,” the result of a partnership between Lexus and students from the Royal College of Art in London, will form the third hub of the exhibition, dedicated to exploring the theme of how transportation might evolve in the next two decades.