Materially (Italy)
Urban Matter(s)-Material Reduction for a Lighter City
Materially, a social enterprise that helps companies in the development and dissemination of innovation and sustainability, starts from a deep knowledge of materials and experience in the city as a container of innovation for the group exhibition “Urban Matter(s)-Material Reduction for a Lighter City”. The goal is a lighter city. That is, of course, with a high quality of air and life, but also a city that responds to current needs. Essential to create a culture to be applied to the activities of brands and to promote and increase the circular economy as far as materials are concerned. Four areas of the exhibition, where selected exhibitors tell their own virtuous stories for a human and community-friendly future. They are Circularity, Conceria Nuvolari Società benefit, Covestro, FENIX, Geocycle Italia, Haiki+, Holcim Italia, Marcegaglia Digital Print, MM, Organoid, Poliuretano è, SAATIstyle, Saxa Gres, ST Powder Coatings, YKK, Zero Motorcycles; Arrosia, Biofrcetech, Coffeefrom, Gees Recycling, Mixcycling, NaturLoop, Nazena, Rice House, Verabuccia; Anemotech, The Italian Lab, Euro3plast. There are also four themes: “Carbon Revolution” (reduce, curb, abate), “Breathing Quality” (protect filter, purify), “Resourceful Waste” (limit, rethink, transform), “City Skin” (mutate, clothe, gentrify). Also in perfect correspondence is the use and reuse of materials for the exhibits. The entire display space is bordered by “The Breath'' fabric by Italian startup Anemotech, which is capable of absorbing, blocking, and breaking down pollution molecules in the atmosphere. In addition, thanks to agreements with the companies involved, all objects and furniture, as well as the exhibiting materials, will be reused, thus avoiding their dumping in landfills.