Rado (Switzerland)

“Natural freedom”


The Swiss watchmaker Rado presents in collaboration with Istituto Marangoni Milano – The School of Design, the winning project of the Rado Star Prize Italia 2018: an original pop-up store based on the theme ‘Natural Freedom’ created by students of Interior, Product, Visual, Fashion and Accessories Design at Istituto Marangoni. 25 students reflected on the theme and submitted projects to the judging commission, which selected the 5 most interesting projects (one in each disciplinary area), determining the ingredients for a pop-up store that will be produced and exhibited at Superstudio Più during Design Week. The jury of the Rado Star Prize, chaired by Giulio Cappellini, includes Massimo Zanatta, School Director at Istituto Marangoni Milano School of Design, Hakim El Kadiri, Rado Product Development Manager since 2011, Livia Peraldo Matton, Editor-in-chief of Elle Decor Italia, and Designer and Artist Matteo Cibic.