{"id":15411,"date":"2021-09-02T20:22:14","date_gmt":"2021-09-02T20:22:14","guid":{"rendered":"https:\/\/archive.superdesignshow.com\/lamborghini\/"},"modified":"2021-09-04T05:49:52","modified_gmt":"2021-09-04T05:49:52","slug":"lamborghini","status":"publish","type":"post","link":"https:\/\/archive.superdesignshow.com\/en\/lamborghini\/","title":{"rendered":"LAMBORGHINI"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel carouselespositori type_carousel layout_gallery_default preload_style_spinner open_items_in_popup\" id=\"us_grid_1\"><style>@media (max-width:1280px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}@media (max-width:1024px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}@media (max-width:600px){#us_grid_1 .owl-carousel:not(.owl-loaded) .w-grid-item{width:calc(100% \/ 1 )!important}}.layout_gallery_default .w-grid-item-h{}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide autoplay_continual owl-responsive-2000\" style=\"--transition-duration:350ms;\" role=\"group\" aria-label=\"Carousel\">\t<article class=\"w-grid-item post-15179 attachment type-attachment status-inherit hentry\" data-id=\"15179\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Aventador-Ultimae-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Aventador-Ultimae-1024x576.jpg 1024w, https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Aventador-Ultimae-300x169.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-15181 attachment type-attachment status-inherit hentry\" data-id=\"15181\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-Design-evolution-724x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-Design-evolution-724x1024.jpg 724w, https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-Design-evolution-212x300.jpg 212w, https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-Design-evolution-scaled.jpg 1810w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-15183 attachment type-attachment status-inherit hentry\" data-id=\"15183\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-LP400-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-LP400-1024x683.jpg 1024w, https:\/\/archive.superdesignshow.com\/wp-content\/uploads\/2021\/08\/Countach-LP400-300x200.jpg 300w\" 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class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p class=\"p2\"><b>Lamborghini presents the Countach LPI 800-4 at Milan Design Week, celebrating its uniquely inspirational design.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">Automobili Lamborghini attends Milano Design Week with an exhibition space in Superstudio Pi\u00f9, Via Tortona 27, created in partnership with the CRA \u2013 Carlo Ratti Associati design and innovation studio. Lamborghini\u2019s strong ties to the world of design are highlighted both by the exhibition and the European unveiling of the Countach LPI 800-4, 50 years after the very first Countach was launched. This car is produced in a limited-edition run of 112 and is a futuristic homage to a vehicle that redefined the supercar look, with stylistic features that can still be seen in the silhouette of every Lamborghini.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">The exhibition space will also house the historic Countach LP400; the Aventador Ultimae \u2013 the final Aventador edition and a car that celebrates the naturally aspirated V12, and a space dedicated to design collaborations with Tecnomar and iGuzzini.<\/p>\n<p class=\"p3\">CRA-Carlo Ratti Associati has designed the exhibition venue in the heart of an art gallery to underscore the craftsmanship and technology of Lamborghini. In a space of 825 square meters, a captivating experiential journey unfolds within a dimmed, mysterious setting. Three different Lamborghini cars are located within separate \u201cdynamic boxes\u201d veiled with curtains. While the pavilion becomes slowly animated with atmospheric lighting, a carefully crafted sequence of video projections, motion graphics and soundscapes are played to evoke the character and iconic silhouettes of the cars. The \u201cdynamic boxes\u201d are then fully unveiled to give visitors the opportunity to appreciate the vehicles from different angles.<\/p>\n<p class=\"p3\">Lamborghini designers will illustrate the marque\u2019s design DNA throughout the event using sketching and tape drawing. These two techniques are still used daily within Lamborghini Centro Stile, even if virtual design is used as the base for any new car. Lamborghini\u2019s heritage combined with up-to-date car design and techniques is the inspiration for the exhibition\u2019s title: Future Is Our Legacy.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">On display, visitors will also find the Scribit, a write-and-erase robot that can turn any vertical surface into an interactive canvas to display graphic and textual content. It was selected by TIME Magazine as one of the 100 Best Inventions of 2019. Its initial campaign on Kickstarter was one of the Best 150 Crowdfunding Campaigns ever. At the Lamborghini pavilion, Scribit will sketch the decades-long evolution of Countach in real time.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p3\">An area of the venue will host the model 1:6 of Tecnomar for Lamborghini 63, the recently-presented motor yacht delivering performance, driving pleasure, attention to quality and detail and emotion: these essential features are combined within the Tecnomar for Lamborghini 63, thanks to innovative engineering solutions and a distinct design unique to shared Italian style and tradition. This yacht represents the significance of creating a valuable partnership, at its best: the co-operation allows the essence of both organisations\u2019 style and expertise to be transferred to different worlds, sharing in their diversity to interpret and add value to the final product in a new environment. If anybody had to imagine a Lamborghini on water, this would be the perfect vision.<\/p>\n<p class=\"p3\">Last but not least, the event also focuses on the partnership with iGuzzini. In conjunction with Centro Stile Lamborghini, a new lighting solution has been devised and created: Mya is a table lamp with high visual performance, created to be personal, customizable and therefore an exclusive piece for those who choose it. Its name \u201cMya\u201d underlines the possibility of configuring the lamp according to personal preferences, aligning with the &#8220;ad personam&#8221; philosophy with which Automobili Lamborghini designs and manufactures its super sports cars. Mya is a unique piece of furniture: an imaginative product of style, art and elegance that recalls Lamborghini design elements in the name, such as the iconic &#8220;Y&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.lamborghini.com\/it-en\">www.lamborghini.com<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":242,"featured_media":15189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-15411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitors2021"],"_links":{"self":[{"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/posts\/15411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/users\/242"}],"replies":[{"embeddable":true,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/comments?post=15411"}],"version-history":[{"count":4,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/posts\/15411\/revisions"}],"predecessor-version":[{"id":15456,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/posts\/15411\/revisions\/15456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/media\/15189"}],"wp:attachment":[{"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/media?parent=15411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/categories?post=15411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/archive.superdesignshow.com\/en\/wp-json\/wp\/v2\/tags?post=15411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}